Deal

Sale of Addmaster

Our role

Addmaster is one of the UK’s leading suppliers of antibacterial additives. It supplies performance-enhancing additives for the plastic, paper, textiles, paints and coatings industry.  The company was founded by Paul Morris O.B.E.

Paul had successfully grown the business but recognised that in order to take the business to the next stage in its development, Addmaster needed to be part of a larger organisation with distribution and marketing synergies. 

Our objective was to maximise the value for the shareholders, ensure minimal distraction for the management team and ensure that the business was sold to the right partner.

Our solution

We ensured that Addmaster was ready for a sale process and was due diligence ready. We worked with the management team over a period of three years, developing a business plan and ensuring any potential due diligence issues had been addressed in advance.

A key part of our role was to find the right partner. Paul Morris said: “This is a fantastic deal for our business and gives us the financial backing and global resources we need to maximise the potential of our products, including the world-leading antimicrobial protection offered by Biomaster”.

A critical element of the process was maintaining momentum and keeping the sale process on track. From the point of agreeing heads of terms with Polygiene, the deal was concluded within 3 months. 

The acquisition by Polygiene brings together Addmaster’s expertise in antimicrobial technologies on hard surfaces with Polygiene’s long-standing reputation in odour control and antiviral solutions for textiles. 

What our clients said about us

“Andy helped us to negotiate a deal which represents an excellent result for the shareholders and at the same time an excellent strategic opportunity for the buyer. He stuck with us and worked tirelessly from start to finish and was always responsive and available when needed. We could not have done the deal without him and one of the biggest lessons I have learned is how integral he was for the deal and I truly appreciate all the help from Bracebridge to help make this deal happen”.
Paul Morris O.B.E. Founder of Addmaster
Share |

Deal Essentials

Purchaser

Polygiene (Sweden)

Sector:

Chemicals (Additives)

Value

£33 million

Bracebridge advised on the sale of Addmaster, one of the UK’s leading suppliers of antibacterial additives. It supplies performance-enhancing additives for the plastic, paper, textiles and coatings industry, to Polygiene of Sweden.