Sale of Apollo Chemicals

Our role

Apollo Chemicals was a privately owned company, manufacturing adhesives and sealants for roofing, industrial and construction applications. It is a Tamworth, UK based company and was in the second generation of family ownership.

The shareholders recognised that the business needed a succession plan and it was felt that the best solution was a sale to larger corporate organisation.

Our objective was to maximise the value for the shareholders, ensure minimal distraction for the management team and ensure that the business was sold to the right partner.

Our solution


We worked with the management team, undertaking preparatory work over a period of 6 months to ensure that the sale process would be as smooth as possible. This involved pre-sale legal and environmental due diligence and the refinement of the business plan to ensure it reflected the growth opportunities and would stand up to due diligence. It also involved the preparation of an extensive virtual data room.

Global research

We conducted global buyer research and concluded that we should focus on a small number of key strategic buyers who we believed would see the strategic fit and would be the right partner for the business.

Quality selling materials

We prepared a high quality information memorandum that ensured the key value drivers of Apollo had been identified.

Competitive process

We were able to conclude a transaction with HB Fuller within 3 months of commencing the sale process, maintaining competitive tension.

What our clients said about us

“Bracebridge provided sound advice and support from start to finish. Their involvement in the pre-preparations was critical to the deal running smoothly and efficiently. Andy Moore was involved in all aspects of the deal from start to finish. On the one hand, he was able to stand back from the detail, but he also got his hands dirty and was involved in the detail of the transaction. He developed a thorough knowledge of our business and engaged in senior level negotiations with the buyers, resulting in a very successful outcome everyone concerned. We could not have done this deal without Bracebridge and would not hesitate in recommending them.”
Jonathan Saunders, ex-Chairman and a previous shareholder of Apollo
Share |

Deal Essentials


HB Fuller Inc. (USA)


Manufacturing Adhesives



Bracebridge advised on the sale of Apollo, a leading manufacturer of adhesives for the roofing, industrial and construction sector to H.B Fuller, a US listed company.
Bracebridge IM doc